Last week I published a post with links to 15 Awesome Posts For The Uninspired and I realized that sometimes it’s easier to build on what you already have instead of starting entirely from scratch. If you go through your archives, you will probably find posts that you can expand and build on. If you’ve been blogging for a year or two, you’re even luckier because you’ve got archives brimming with posts that you can repurpose.
Here’s how you can build on what you already have:
Make a series. It can be as short as “Part 1” and “Part 2” or consist of several posts. Series posts can be risky because you might run out of things to say too soon. But they can also help drive traffic to multiple posts because visitors to your site will probably want to read all the posts in the series so that they don’t miss anything.
Make an update. Some of your posts may be outdated and no longer relevant but updating and re-publishing them with fresh content will solve that. In this case, you’ll be saving time on drafting a new post entirely because you already have one.
Take a new angle. If you discussed an issue or topic on your blog before and you’re opinions have changed now, you can totally make a new post discussing how/why they changed. You could also provide some new information about the issue/topic. By taking a new angle on a previously discussed topic, you’ll be re-establishing yourself as an expert in your niche.
Do a roundup. You probably have a bunch of posts centered around a certain topic and people have probably missed quite a few of those posts (unless they diligently stalk, sorry check, your blog). By putting together a quick roundup post, you’ll get more views on old posts and fulfill your blogging obligations.
Do you have any plans or tips for building on what you already have?